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Chevrolet Retail Sales Up 31 Percent

2009-11-04

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Strong retail sales of Chevrolet’s launch vehicles – Camaro, Equinox, and Traverse – led to a year-over-year increase in total sales of 9 percent, and a 31 percent increase in retail sales for the same period. 

Chevrolet key facts:

• Malibu retail sales for Malibu were up 84 percent compared to a year ago.
• Camaro continues to distance itself from competition, selling nearly 8,000 vehicles during the month and we anticipate we will hold the top spot in the regular sports car segment.
• Corvette retains the number one position in the luxury sports car segment with nearly 28 percent of the market.
• Equinox share in compact crossover segment is growing, having more than doubled in a year to 10 percent – the highest since August, 2007; added a third shift to keep up with demand.
• Silverado total sales of 31,800 were driven by the strength of Chevrolet’s “Truck Month” promotion.

"Chevrolet had a solid sales month in October supported by our 2009 launch products Camaro, Equinox and Traverse," said Brent Dewar, vice president, global Chevrolet. "Our broad lineup appeals to a range of consumers, whether it's the modern sports car, Camaro, appealing to performance enthusiasts or the Equinox and Traverse delivering what today's families care about: safety, styling and efficiency."